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Sponsor Program

Sponsor Program

 

Our sponsors are more than just businesses paying money to have their logo on a race car.  As a partner sponsor, their business goals become our business goals.  We not only bring to the table a racing team platform to help enhance their brand, but we bring years of experience both in operational efficiency and corporate marketing creativity & ROI management to help them build their brand and capture market share.

 

We partner closely with our sponsors to not only boost brand, logo and advertising awareness for the sponsor at the track, we also provide multiple opportunities to reach, engage, motivate, and ultimately sell product to key consumers or leverage our racing relationship to boost interaction and business with targeted commercial clients.   We understand that our sponsors need return on their investment (ROI) and we do everything we can to drive the trackability and reporting of our marketing efforts for our sponsors.

 

Depending on the level of sponsorship, our partner sponsors benefit from placement and promotion in the following areas:

  1. At the Track

  2. Media & Public Relations

  3. Advertising 

  4. Digital Marketing & Communications

  5. Event Participation

  6. VIP Treatment for key consumers or account contacts

At the Track

 

At the track, there are a variety of opportunities available to display, reach and engage consumer interest.

 

Logo/Brand Awareness

  • On-Car Logo/Advertising placement

  • On-Trailer Logo/Advertising placement

  • Support vehicle branding - signage/wrap on tow vehicle (golf cart / UTV) for towing race car to track position

  • Garage location banners, signs

 

 

Sponsors - 2019

Media & Public Relations

 

Drag Racing coverage by web, TV and print media is very important for reaching the drag racing fans that are not able to attend the races at the track.  In 2015, ESPN is the leading TV media source for NHRA drag racing.  TV media  coverage for 2016 will be greatly enhanced with the NHRA new partnershhip with FOX Sports (replacing ESPN).  Click HERE to read July 15 announcement for NHRA / FOX Sports partnership.

 

Many race teams take a passive approach to media and public relations coverage, often only receiving mention when they are winning or if they happen to be racing when their is TV broadcast coverage.  The Bob Henry Racing team, in partnership with Trigger-Switch Marketing, is taking a proactive approach to driving coverage 

 

ESPN

NHRA Coverage

(Click Here)

Click HERE for past PDRA Race Results

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